Brand Strategy For An Online Digital Video Service
A former Carter’s executive and his wife came to us with a passion for documenting their family vacations. Their start up idea was to help make it easy for people to create and share videos of their favorite moments.
They came with a clear and well-thought out product strategy, but knew they needed help with making the product and the brand well integrated.
From the start, it was important to launch the online service with a distinguishable brand positioning. This would give them a clear advantage over their competition, which were typically positioned in very technical and professional way.
Their brand promise became clear early on:
We make your life simply unforgettable.
During our time together, we helped Jeff and Heather define a premium brand that was joyous, energetic, and nostalgic without coming across too kitschy to their modern and affluent audiences.
Once their brand identity was developed, it was then translated into the product’s interface design and then transition to their external development team to make the final launch online.